Transform your business faster with the Agent Collective.

Build a Scalable, Profitable Real Estate Team

Empower your agents and yourself with an industry-leading platform that combines exclusive new home lead generation models, cutting-edge conversion technology, and a fast-growing revenue-share model—all fully backed by proven systems.

Join our team to accelerate your real estate career.

Join our team to accelerate your real estate career.

Transform your business faster with Your Way Home.

Our agents benefit from 90/10 commission splits and 120 guaranteed leads, plus exclusive new home communities, proven and profitable marketing plans, and more — all with no up front costs.

You don’t just need a brokerage—you need a growth engine.

Why Top Team Leaders Are Plugging Into The Agent Collective at eXp

At The Agent Collective, we’re more than a community—we’re a launchpad for scalable success. Designed for high-performing team leaders, we offer the tools, training, and collaborative culture that fuel agent growth and team momentum.

What Sets The Agent Collective Apart?

 Daily Live Coaching

Get your agents plugged into Agent Power Huddle, a live, fast-paced daily training series covering real-world tactics—from marketing and conversion to mindset and systems.

Unlimited Access to eXp University

Unlock hundreds of hours of on-demand education, from onboarding to advanced sales strategies, all built to help your agents ramp up—and stick around.

Real-Time Support from eXp Experts

Say goodbye to waiting days for help. Your agents get live support from seasoned professionals, ensuring they stay productive and confident.

A Culture of Collaboration

Our collective is built on shared success, not competition. Whether you’re coaching a rookie or attracting a top producer, they’ll thrive in our agent-first environment.

What Made This Team Stand Out?

How One Team Leader Built a Team of 180 Agents by Offering What Every Agent Wants—Something Different

Let’s face it—every team promises leads, support, and training. But today’s agents want something unique. Something that actually helps them win in today’s market.

That’s why one solo agent broke through the noise by offering agents a niche no one else was talking about: New-Home Sales.

A market that’s high-margin, high-inventory, and under-leveraged.

In just 18 months, this leader scaled from zero to 180 agents—by building a team that specialized in new-home communities.

Now that same system is available to you, and you don’t need to spend the $300,000 in software development and hire a dozen people to implement it!

The Agent Collective at eXp is sharing this on a market exclusive basis with a limited number of qualified team leaders.

Built for Leaders Who Want More

Ready to recruit better, retain longer, and scale faster—with zero overhead?

This is your unfair advantage. Welcome to The Agent Collective.

WHY NEW BUILD COMMUNITIES?

An innovative way to grow your real estate business.

After owning a real estate brokerage for two decades, our founder started a home building company and a funny thing happened…his real estate (resale) business exploded. Why?
  • Consumers love looking at new build communities and custom builds online – they are a lead-gen magnet for home buyers.

  • New home communities are marketed poorly and often unseen on the MLS – we leverage this as a profitable opportunity.

  • We promote you as the exclusive, impartial, local expert for a select new home community and shout it to the world.

  • Whether these highly-active leads buy new, buy resale, or have an existing home to sell — you are positioned to serve and close.

  • HOW IT WORKS

We are experts in the leveraging new build communities as lead-gen magnets. By layering onto your current business, pairing new home communities and custom builds with your existing resale business, our agents aim to double their annual commission income.

Make our niche, yours.

We are experts in the leveraging new build communities as lead-gen magnets. By layering onto your current business, pairing new home communities and custom builds with your existing resale business, our agents aim to double their annual commission income.

Exclusive Leads

High-quality leads at a lower cost leveraging our streamlined new home community lead generation template.
  • HOW IT WORKS

We are experts in the leveraging new build communities as lead-gen magnets. By layering onto your current business, pairing new home communities and custom builds with your existing resale business, our agents aim to double their annual commission income.

Make our niche, yours.

We are experts in the leveraging new build communities as lead-gen magnets. By layering onto your current business, pairing new home communities and custom builds with your existing resale business, our agents aim to double their annual commission income.

Done-for-You Marketing

Video, ads, community pages, flyers—professionally designed templates ready for you to execute on.
  • HOW IT WORKS

We are experts in the leveraging new build communities as lead-gen magnets. By layering onto your current business, pairing new home communities and custom builds with your existing resale business, our agents aim to double their annual commission income.

Make our niche, yours.

We are experts in the leveraging new build communities as lead-gen magnets. By layering onto your current business, pairing new home communities and custom builds with your existing resale business, our agents aim to double their annual commission income.

Profit From Mortgages

As a team leader you can earn significant profits on all your team’s mortgage production through our mortgage ambassador program in partnership with YourWaYLoan team at ELG.
  • HOW IT WORKS

We are experts in the leveraging new build communities as lead-gen magnets. By layering onto your current business, pairing new home communities and custom builds with your existing resale business, our agents aim to double their annual commission income.

Make our niche, yours.

We are experts in the leveraging new build communities as lead-gen magnets. By layering onto your current business, pairing new home communities and custom builds with your existing resale business, our agents aim to double their annual commission income.

180+ Monthly Trainings

Plug your team into onboarding, skill-building, and growth coaching.
  • HOW IT WORKS

We are experts in the leveraging new build communities as lead-gen magnets. By layering onto your current business, pairing new home communities and custom builds with your existing resale business, our agents aim to double their annual commission income.

Make our niche, yours.

We are experts in the leveraging new build communities as lead-gen magnets. By layering onto your current business, pairing new home communities and custom builds with your existing resale business, our agents aim to double their annual commission income.
  • HOW IT WORKS

Step 1:
Schedule a call to explore territory, team structure, and your goals.
Step 2:
Assign builder communities and start routing exclusive leads to your agents.
Step 3:
Launch your new marketing platform, agent websites, and CRM tools.

Exclusive Assignment

We target and assign you to a lucrative new home community(s) in your area, heavily promoting you as the exclusive agent and expert.

Build a Local Snapshot

You become the expert, gathering photos & videos of the neighborhood and models, and taking notes about the location, pros/cons, etc.

5-Star Marketing Plans

Our teams transform your snapshot into professional video tours, marketing assets, and a custom website – all branding you as the local star.

Maximized Visibility

We capture high-value buyer traffic with curated content and the latest SEO tactics to drive homebuyers and search engines directly to you.

Team Leader Benefits Snapshot

  • Exclusive new home community lead generation

  • Lead Flow & Conversion

  • Revenue Share + Equity – Monthly income from agent closings, plus stock awards

  • Training & Development – Fast Start, ICON, and 180+ live training sessions monthly

  • Collaboration & Referrals – Nationwide collaboration across 80K+ agents

  • Tech & Support – Cloud-based brokerage with full support

  • Marketing Assets – Video, social media, websites, CRM included

How This Fits Into Your Team Growth Strategy

1

Recruit with Confidence:
Showcase exclusive new home community leads, revenue-share potential, equity growth, and high-end marketing infrastructure.

2

Plug In & Scale Faster:
Your agents instantly access powerful tools + national training—no waiting or heavy internal investment.

3

Build a Legacy:
Structure your team splits, build passive revenue streams, and leverage eXp’s equity model for long-term wealth and leadership.

Let’s Talk

Schedule a confidential discovery call to learn how The Agent Collective can help you grow a high-performance, high-profit team.

Schedule a call with our team.
https://calendly.com/your-link

MARKETING SPOTLIGHT

One-of-a-kind business building tactics deserve exceptional marketing solutions…

Video Production

We’ll create a professional video for your assigned new home community using the photos and videos you shoot and then promote it across highly visible and effective channels.

85% of clients want to work with an agent who uses video.

Professional Website Design

  • Receive a personalized home search website, promoting you as the top local agent and expert.
  • Plus – we build traffic-driving community landing pages featuring you as the exclusive agent and including valuable local info, statistics, maps, videos, and more.

Your personalized website and community landing page are lead-generation magnets for buyers.

Experienced support that helps you win listings and increase business year-over-year.

Let Our Team Transform Your Marketing Strategy

We make you unforgettable with the most innovative marketing and the expertise to tell a local story in a way that creates an emotional response – and reaches more buyers, more often, more effectively.
  • Our goal is to showcase and promote your local expertise with cutting-edge marketing, transparent, informative, and traffic-driving content.

  • Standout amongst agents in your area and beyond with powerful, bespoke marketing solutions.

  • Engaging marketing and visibility maximizing SEO and multi-channel distribution tactics deliver enhanced & automatic brand recognition.

LEADING MARKETING TACTICS AND DISTRIBUTION CHANNELS

  • Powerful Video Tours

  • Targeted, dynamic social campaigns

  • Personal Websites

  • Exclusive Community Landing Pages

  • Custom Marketing – flyer, trifold, brochure, social posts, and email assets

UNIQUE AGENT-FOCUSED ADVANTAGES

Value-drivers: everything you expect and more

Exclusive Leads

We use paid advertising and SEO to drive traffic to our custom new home community websites—generating high quality leads exclusively for you.

Customer-Centric

Our customer-centered, end to end experience is designed to increase efficiency and drive success for your business.

In-house Lending

Agent + Lender partnerships = an all-around better process, higher earnings for you, and lower margins/fees for clients.

Commission Splits

We pay the same generous commission split, up to 90%, on all transactions. Even on the leads we provide to you!

Marketing Automation

Stay focused on helping clients buy and sell homes – let our scale, technical and marketing expertise deliver elevated, aggressive marketing on autopilot.

The Best CRM Tool (you’ll actually use)

Operate at peak efficiency – we’re confident that we’ve assembled, customized and tuned the best real estate CRM out there.

Partner with Local Custom Builders

Access our proven playbook and learn how to develop and leverage relationships with local builders, into high-value sales.

Lead Intelligence

Our proprietary algorithm identifies leads that are also homeowners. These leads are particularly valuable as potential sellers and buyers.

Unmatched Experience

Stay focused on helping clients buy and sell homes – let our scale, technical and marketing expertise deliver elevated, aggressive marketing on autopilot.

On-Going Training

We facilitate (and fund!) hands on coaching derived from our leadership’s versatile expertise and on-going training from many industry-leading experts.

Personalized Website

You receive a Custom-to-You designed, traffic-driving, home search website – where all leads that come through your site are yours alone.

Build Your Local Legacy

We hire selectively to ensure you’re positioned to become the local expert and star – individual recognition, unmatched support, zero dominance from the top.

We help agents operate more efficiently and get back more time to better serve their clients.

More goes in your pocket with every closing — plus more business and closings overall

  • Exclusive Leads — leads are not delivered to any other agents. Every time you have a closing we invest 1/2 of the team split directly to your advertising budget to generate more leads.

  • Higher-Quality Leads – our tactics deliver the most active buyer/seller prospects.

  • Exclusive connections to new home communities and custom builders.

  • Faster Conversion – engaging marketing, visibility maximizing SEO and multichannel distribution tactics helps our agents stand out and win more listings.

  • Agents begin at an 80/20 split. Once you have closed six transactions in one year your split is increased to 90/10 and remains at 90/10 so long as you are closing at least six transactions per year. You don’t have to reset each year!

  • Monthly Fees: Just $50 per month includes your Lofty CRM and Website (normally $400 alone), plus your YourWayHome.com personalized new home website.

If I keep my personal production the same (10 self-sourced closings) I’m already coming out ahead with the great split and low fees. Plus if I close just two extra transactions from the company provided leads, at the same great split, my income increases from $94,000 a year to $116,410!

How many more closings will you have with our new home leads, marketing support and Lofty CRM?

Fathom Realty, our national brokerage partner

Fathom is a publicly traded, national brokerage with an amazing culture. Fathom handles all of our licensing, E&O insurance, accounting, back office and compliance so our team can focus on growing your business with our marketing, technology, lead generation and coaching. The only upfront fee to join Fathom is $99 which includes your initial business cards and marketing materials.

Very low fees for our team members

$0

Annual fee paid from your first closing each year

$0

$465 transaction fee to a maximum CAP of $6,000 in fees. Plus $35 E&O fee

$0

$165 post CAP fee plus $35 E&O

Receive revenue share on all agents that you refer to Fathom Realty

Level 1

Shared revenue:10%

Automatically unlocked

Level 2

Shared revenue:10%

Automatically unlocked

Level 3

Shared revenue:10%

4 agents in Level 1 to unlock Level 3

Level 4

Shared revenue:10%

8 agents in Level 1 to unlock Level 4

Level 5

Shared revenue:10%

12 agents in Level 1 to unlock Level 5

Must have 4 agents in Level 1 to keep all levels unlocked.

Revenue share is on Fathom transaction fees only, not the YourWayHome team splits.

WHY CHOOSE US?

Leverage Our Proven Formula
to Grow Your Business.

Our desire to help you succeed runs deep and our coveted reputation drives us to handle every task with fresh ideas and enthusiasm.

  • Cutting-edge tactics are key to success — our innovation, expertise, and endurance can out-pace the most ancient firms.

  • We perform together as a powerful team, delivering a collective and remarkable experience for our clients.

  • We value old-school service + new-age tactics — raising the bar in real estate tech, market research, and consumer education.
  • We have the know-how, moxie, vision and established connections to produce the results you deserve.

We are the place where good agents become great and great ones become even better.